The travel marketing funnel is broken

The travel marketing funnel is broken

The above link is a good read for consumer marketing challenges.  Most of us are rallying around a customer cycle of awareness, consideration, evaluation, purchase, experience, loyalty, and advocacy.  Awareness, consideration, and evaluation have some fuzzy logic with significant overlap based on how quickly prospective customers can transition between a wide variety of resources (discovering products on blogs/forums, through social, via search, Youtube evaluation and out-of-box, Amazon reviews)…  This article provides great links to important research and concepts are applicable far beyond travel products/solutions.


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